In the aftermath of an ugly incident between a fan in Utah and Russell Westbrook，an altercation that resulted in Westbrook being lighter $25,000 and the fan banned from Jazz games for life.
The NBA sent a league-wide memo out encouraging to create a PSA to stress the “importance of respect and civility in NBA arenas”.
Too often though, heckling crosses the line.
Jayson Tatum said, “People always expect us to turn the shoulder. And we get paid all this money, we should be able to let them talk to us any kind of way, and that's just not true.
For the most part, we do a good job of letting go and running out the other way.
but what that person said was tough. It was out of line and very disrespectful to who he was as a person. We've all been out there. You've got to stand up for yourself.”
Here's the thing about heckling: At its best, it's fantastic. Home court advantage isn't restricted to cheers and boos. There's a place for creative and well-placed heckles.
Last month, with the Anthony Davis trade rumors swirling, Pacers fans started chanting LeBron's going to trade you at Brandon Ingram when Ingram stepped to the free throw line.
Last season, Boston fans chanted Not a rookie at eventual Rookie of the Year Ben Simmons, a nod towards the fact that technically Simmons was a second-year player.
Remember Robin Ficker? In the '80s and '90s, Ficker was the NBA's most notorious heckler. A die-hard Washington Bullets fan, Ficker was renowned for his creativity.
From his seat behind the visitors bench, Ficker crawled under Phil Jackson's skin by reading aloud sections of Jackson's autobiography.
Within those parameters, heckling is fine.
Some players actually enjoy a creative heckle. No story about Reggie Miller's career is complete without including his infamous battles with Knicks super fan Spike Lee.
The NBA isn't likely to take any further steps beyond encouraging teams to increase awareness.
Besides fans should want to protect the NBA viewing experience. As Stevens notes, the NBA offers the best in-game experience in sports. There are no barricades between fans and the floor, like in hockey.
There's virtually no distance between them and the players, like in baseball and football. The Westbrook incident won't push the league towards any significant changes, but an escalated one, like the Pacers-Pistons fan-fueled brawl in 2004 might.